The Narrative Goal
Every piece of technical content I create begins with a story. This narrative foundation shapes how my team and I define our audience, choose formats, time our launches, and measure success. At Weaviate, our social campaigns tell multiple interconnected stories—a narrative-driven approach that keeps our workflow dynamic, our content engaging, and our developer community growing.
Technical eBooks
The wave of agentic AI left creators in the developer space buzzing. My team and I put together a comprehensive eBook to ride the momentum, solidifying Weaviate as the authoritative voice developers trust for gaining valuable insights on agentic AI. Post launch, this eBook was accompanied by a dedicated social media campaign.
Layout Design
Working alongside a fellow designer and a team of engineers, I helped execute the layout and overall design of the eBook.
In order to seamlessly put architectural designs together for this eBook, my team and I utilized a technical approach to content using outline sketches that were brought to life through meticulous design. I was on the design side, translating concepts into designs that fit out branding and eBook layout.
Social Media Campaign
Posts from our creators and engagement from external influencers show how these ebooks anchor larger conversations. They give our internal network the content they need to create authentic, valuable posts, fueling the top of our Invisible Funnel in a sustainable, evergreen way.
We saw an opportunity to generate honey-pot style content, and harness different creators for maximum outreach. This style utilizes multiple diagrams and text boxes to create an engaging graphic accompanied by in-depth written content that viewers can save to reference later.
Weaviate Creators Branding
I developed the visual personas and branding for our internal creators, strengthening their personal brands and made their high-value content instantly recognizable in crowded social feeds. Content steadily went viral, and was reshared by other big accounts and influencers
Victoria's Brand
One channel in particular was for my teammate Victoria. Victoria is a machine learning engineer, and asked me for to build a fresh, electric brand for her to capture a wider audience, and create a smooth approach to creation of technical graphics.
Pre launch, Victoria's highest performing posts on LinkedIn and X gained hundreds of reactions. Post brand launch, Victoria saw a steady increase to thousands of reactions per post.
This initiative was crucial for scaling our content creation and broadening our reach by empowering our team to become influential voices in the developer community.
This gallery contains a few Victoria-branded visuals that went on to form viral posts.
Elysia
Elysia, our agentic RAG framework, has attracted over 12,000 unique users in the first two months since its August 2025 launch. Validating our hypothesis that shipping features as narratives, building inherently interesting products, is the most effective way to grab attention.
Elysia Campaign
I built content around Elysia that helped elevate the products appeal to developers and launch the narrative that Weaviate is leading the future of Agentic RAG. From scratch, I developed architectural diagrams and animations that helped drive +12,000 unique visitors and 1.8k GitHub stars in just under 3 months time
The content I produced took form in multiple outlets. One being the Weaviate blog, where our "Elysia: Building an end-to-end agentic RAG app" blog currently sits at #3 in all of Weaviate's 2025 blogs.
Physical Collateral
Throughout my time working at Weaviate, I developed an array of marketing collateral that we used to drive narratives, and provide those that attend events and conferences with a lasting memory of Weaviate.
Weaviate On Tour
I redesigned recognizable album artwork to incorporate vector database phrases and concepts, balancing immediate visual familiarity with clever technical references. The shirts became a signature piece of Weaviate's event presence, drawing attention and sparking conversations in ways traditional swag couldn't.
The goal: create something people would actually want to wear, while subtly reinforcing the brand's position in the vector database space.
